Our founder
Prior to founding C MARC, Professor Chitta Mitra was a senior professor of Marketing at the Indian Institute of Management Calcutta
and subsequently a visiting professor of Marketing at the Harvard Business School & MIT, USA.
He was also the founder of IMRB, an autonomous division of J Walter Thompson in 1960s.
As the World Bank supported Visiting Scholar to Harvard Business School (HBS) in 1976-77, Professor Mitra developed close links
with top management and marketing academicians in the US and was known for his pioneering contributions in management sciences.
Professor Mitra had close links with several management schools in India as an expert in Marketing.
Professor Mitra passed away on 3rd January, 2012. Today, C MARC stands as a testimony to his foresight and belief.
Our history
Professor Chitta Mitra with the support of Dr. Tarun Gupta,
the then Managing Director of GSK Family Care, established the organisation
in 1977 ‘to study the medical practitioners’ inclination in India’.
In 1980, the proprietary firm MARC was converted to C MARC (India) Private Limited
[Center for Marketing & Advertising Research Consultancy].
Mr. Bhupatinath Mitra was appointed as the Chairman,
Mrs. Annapurna Mitra became the Managing Director and Mr. Chinmay Mitra was appointed as an Executive.
Until 1983, GSK was the exclusive subscriber of C MARC’s flagship service - Continuous Prescription Research (CPR).
Subsequently, other pharmaceuticals began engaging with C MARC’s services, leading to an expansion of its panel and
regional reach, thereby enhancing its capacity for in-depth prescription insights.
As of 2024, C MARC continues to serve major pharmaceuticals operating in India.
With ~9,000 prescribers part of its panel.
